

Design Matters with... Patricia Urquiola
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As the design world gears up for the 63rd Salone del Mobile fair, we speak to the Milan-based architect, designer and Cassina art director, Patricia Urquiola. Endlessly curious and always celebrating a life in flux, here is a designer who doesn’t believe in a signature aesthetic and prefers to ask questions, rather than seek answers.
They are strongly connected. There is no dichotomy between industrial design and craftsmanship anymore, the topic has been enlarged to a broader discussion. I remember when one of my industrially produced pieces was mistaken for a handcrafted object and, conversely, an artisanal work was assumed to be industrially produced. These instances are interesting because they highlight the evolving relationship between the two disciplines. Technology has enlarged the possibilities of this dialogue. Digital tools, like 3D modeling and printing, give us the chance to explore forms and techniques that were once limited to artisans. The challenge is balancing these elements: using technology to enhance craftsmanship without losing the human touch and using traditional techniques with a contemporary language.
I prefer not to define my work in terms of style or a signature. I believe in a process rather than a fixed aesthetic. If anything, my approach is dichroic, shaped by constant change. I move between scales and disciplines, from the meticulous details of a Capodimonte porcelain piece to large-scale architectural projects. What remains consistent is the meaning behind the project, the path we take rather than the destination itself. Every project is about human relationships, about working with those who share a passion for evolving, questioning, and discovering.
Studio Shamshiri x ABASK Handwoven Cashmere Irregular-Border Blanket

Studio Shamshiri x ABASK Handwoven Cashmere Irregular-Border Blanket
Andrea Tsang Terra Stoneware Espresso Cups and Saucers (Set 4)
Jaejin Choi Hand-Carved Walnut Mixed Utensils (Set of 4)






A gift I received from my friends: a Phonola radio, model 563, designed by the Castiglioni Caccia Dominioni studio. It turned out to be a good sign, as I later had the opportunity to work as an assistant to Castiglioni at the university.
Not a room, but the terrace. Being outdoors, observing the layered spaces of my home and the city beyond creates a sense of openness. My house is above my studio, an extension of my workspace, and the architecture itself encourages interaction between interior and exterior. Also my office is linked to an outdoor small courtyard with plants, where, weather permitting, spring and autumn, I leave the door windows open, and it feels like a kind of outdoor connection.


“The greatest inheritance I can offer is the idea that differences should not be seen as barriers, but as strengths, as catalysts for new ways of thinking.”
Patricia Urquiola
My home is very practical and constantly evolving. I don't build or collect things. The things that come into my home are usually part of a project (they come in and go out). This doesn't mean that I get rid of everything, but simply that I replace some objects with others. Many of my prototypes end up at home, and some of the things I have at home end up in the studio. I would say that my home is always in a state of prototype testing site.
Books, since I read and search constantly.


F&M Ballarin Acquamarina Hand-Blown Murano Glass Vase
Rosemary Milner Floral Hand-Embroidered Cotton Cushion
Carlo Moretti Asymmetric Hand-Blown Murano Wine Glass
Fornasetti Uccelli Hand-Painted Wood Tray
Poterie d’Évires Birds Hand-Painted Ceramic Cereal Bowls (Set of 4)
Rachel Bower Handwoven Willow Asymmetric Utensils Basket
Not an object, but a mindset. My diversity. Being a woman architect, an expat, navigating both design and architecture in a predominantly male field, I never saw this as a limit—only as a way to carve my own path. The greatest inheritance I can offer is the idea that differences should not be seen as barriers, but as strengths, as catalysts for new ways of thinking.
A book from an international book shop in my neighborhood.
Books, phone, tablet, computer, objects, parts of objects, found objects, materials, samples, prototypes, drawing material, natural light, green tea.
I think offices no longer conform to a standard, but become spaces with their own identity, transforming throughout the day, the week, and the years. I try to think of workspaces to encourage spontaneous interactions and flexible use, with different levels of privacy, adaptable layouts that support both collaboration and privacy. It’s important that these environments evolve with their users, promoting wellbeing and productivity.
This reminds me of Cassina IXC Aoyama in Tokyo. Here, we thought of the workspace as a dynamic environment, an open-plan workspace with flexible workstations and meeting rooms and office pods thoughtfully positioned around the main areas, crafting intimate spaces for conferences and formal meetings. All of these accessory spaces can be opened or closed off from the work areas using curtains.
Patricia Urquiola will be unveiling collections at Cassina (where she is art director), Bitossi Ceramiche and Kartell, as well as working on an installation for Elle Décor Italia to celebrate its 35th anniversary. Her new hotel, Casa Brera, in the heart of Milan's design district, has also recently opened.


F&M Ballarin Filigrana Hand-Blown Murano Glass Tumblers (Set of 6)
Ingot Objects Ash-Glazed Ceramic Serving Platter
Huh Myoung Wook Ottchil Metal Placemats with Leather Holder (Set of 5)
Studio Shamshiri x ABASK Handwoven Cashmere Bold-Stripe Blanket
