Loretta Caponi
1967 marks the beginning of Loretta Caponi’s story, when she opened the doors to her first store in Borgo Ognissanti, Florence. Today, the family company is upheld by her daughter Lucia – and Lucia’s son Guido – who continue the quality-obsessed narrative from the atelier on Florence’s venerable via Tornabuoni. Collections are centred around heirlooms for the home, using locally milled fabrics that are placed in the artisanal hands of family-run workshops across Tuscany. Embroidery remains a faithful facet, heard through the tidal wave of techniques within the archive, from the signature catanella stitch (translating from Italian to ‘little chain’) to the equally esteemed smocking, which only a few craftswomen are trained to carry out.
1967 marks the beginning of Loretta Caponi’s story, when she opened the doors to her first store in Borgo Ognissanti, Florence. Today, the family company is upheld by her daughter Lucia – and Lucia’s son Guido – who continue the quality-obsessed narrative from the atelier on Florence’s venerable via Tornabuoni. Collections are centred around heirlooms for the home, using locally milled fabrics that are placed in the artisanal hands of family-run workshops across Tuscany. Embroidery remains a faithful facet, heard through the tidal wave of techniques within the archive, from the signature catanella stitch (translating from Italian to ‘little chain’) to the equally esteemed smocking, which only a few craftswomen are trained to carry out.